Making sites relevant for search in different languages

Why make your websites relevant for search in different languages?

Search habits, search keywords and phrases and the popularity of the different search engines and portals can vary widely between different countries. While the basic principles of search engine optimisation are the same for different international markets, the way that they need to be applied can differ between countries to ensure that your site is visible against the most popular and relevant search terms for your target market.

How can we help you?

We know the different factors to consider in order to SEO your website for different countries and markets and ensure that your site is relevant for search in different languages. These include:

ensuring that the all your web content is translated perfectly into the appropriate language
understanding how your potential customers in a specific country search on the internet so that you can make sure that your website and the marketing focus of your business is suitable
checking that both the content and the coding of the website is fully optimised for search
using human rather than automated translators so that the subtle meanings and differences in a language are present on your website, meeting your users' needs.

How will we work with you?

We can work with you by:

providing you with our full range of SEO services for your current international websites
helping you to develop websites for other countries and making sure that they are SEO-ready, assisting with everything from copywriting and translation to carrying out a technical audit of your website
delivering ongoing SEO consultancy services
developing the entire website for you, and provide ongoing hosting, management, maintenance and SEO for the site.

What are the long term benefits of optimising your website for search engines in different languages?

Being visible on search engines in any country for which you have a website is key to delivering traffic to your site. Search can provide anywhere between 30% - 80% of the overall traffic to your website. Ensuring that your international website is visible against all the relevant search terms is key to delivering significant traffic and potential business, and could be the difference between success and failure for your business in that country.

Find out more about how being search relevant in different languages can help your business

If you want to learn more about how International Search works, click here.

If you are a business that wants to know how our International SEO services can help your business, click here and you can find out how to contact us here.